The REYN
The Reyn
The Brand

The Reyn

Bold statement pieces, designed between Holland and Africa — handcrafted in Senegal.

01Our story

The Reyn is a lifestyle brand designed between Holland and Africa, with its products made in limited series in Senegal. Founded in 2019, it merges the diversity of the designer, her love for travel, authenticity and African design — always giving a nod to her heritage through traditional, artisanal techniques.

The name
“The Reyn” stands for the reign — the domination of power and influence.

A wordplay on the names of the designer and her grandmother.

The Reyn heritage
02Heritage

Grace, style & influence.

Her grandmother’s style and grace, and her Cameroonian background, are the core of the brand. We design pieces that tell a tale of the women we love — inspired by the everyday woman we accompany through every aspect of her life.

The emblem

The Reina Shield

The Reina shield

Just like every princess has a tiara and every queen has her throne, our muses make magic happen every day. The Reina shield represents these queens and The Reyn brand — standing for strength, authenticity and poise.

03Our ethos

Made in Africa

Consciously made in Senegal by local artisans, using traditional techniques and craftsmanship.

Sustainable by design

Genuine leather from end-of-line fashion stocks, recycled brass, and re-used excess materials — nothing is wasted.

Timeless, not seasonal

No seasons, no constant collections. Timeless pieces to mix and match — and because each is handmade, no two are ever the same.

Unleash your inner royal self and reyn wherever your journey takes you — and enhance the masterpiece that you already are.

With love, A.

Discover the collection